Music Gear News

At Gear4music.com we update our news channel daily to ensure you always get the latest and most important music news.

Avid Everywhere - What Can We Expect? - UPDATED

Avid Everywhere - What Can We Expect?
Avid Everywhere - What Can We Expect?
Avid Everywhere is designed to help you create the highest quality, most inspiring content, be it music, video, film, notation and fuse the connection between creator and consumer more effectively. It's set to revolutionise the way we create, share and distribute music.

Avid President and CEO, Louis Hernandez Jr, said, "The media indusrty is going through a period of unprecedented change and needs a leader to step forward".

Avid are stepping forward with their vision for the future, Avid Everywhere. Their MediaCentral Platform is open, extensible and customisable, allowing users to streamline their workflow and integrate with others.

New Pro Tools cloud - opens up revolutionary collaborative possibilities. This enables you to work together with other Pro Tools users on the same music session or soundtrack in real time or offline from all across the world. Then, securely store your files on the cloud making them easily accessible from everywhere.

New marketplace - Connect with other professionals to promote, sell and license your work. This interactive, online audio community facilitates real connections in the industry, enables creation and supports commerce.

Tracking metadata - enabling you to manage and track your media. This universal metadata means you can document, manage, protect and track assets. Track all contributors and give proper credit and compensation, facilitate communication between creators, distributors and retailers and monetize media assets.

The foundation of Avid Everywhere is the Avid MediaCentral Platform. It doesn't require any additional purchase or to access or use, as it's built into the framework of many Avid products. It can be easily customised with the optional services and functions. This works in conjunction with Avid software from the Artist, Media and Storage Suites and the upcoming private and public marketplaces to address every aspect of the digital media chain.

Ultimately, Avid Everywhere is designed to:

  • Unify content creation, distribution, and monetization processes
  • Choose how, where, and when to deploy solutions with complete flexibility
  • Operate more efficiently
  • Work more collaboratively, from everywhere
  • Deliver higher quality, inspiring content
  • Deliver content across multiple platforms
  • Protect and optimize media asset value
  • Partner with broad and deep industry expertise

Avid Everywhere Preview

Avid outlined their vision for Avid Everywhere at NAB 2014.

Avid Everywhere has been suggested to be a revolutionary way of adapting to professional and consumer media needs by finding a new way to powerfully connect media organisations and their audiences.

In a document published by Avid, they say 'the need for innovative thinking in the industry is obvious' as we can access content from anywhere on our own terms and organisations have to keep up with our need for entertainment and information.

How will Avid help organisations to do this?

To start with, there's the release of the Avid S6, a next-generation control surface with a modular design and a completely integrated mixing experence for Pro Tools. The S6 is part of Avid Everywhere, the details of which are due to be fully revealed at NAB 2014.

S6 will give users more control over large session than ever, with detailed visual feedback and ergonomic mixing. The modular design incorporates a fader module, knob module, controls, automation and display.

The plain is to 'embrace seamless collaborative workflows', and give media professionals the tools they need to create, optimise, and distribute content together from wherever they are in the world. Cloud technology allows this to some extent, but for complex workflow environments to be available everywhere, there needs to be a single integrated platform.

At NAB 2014, Avid may reveal more details about this platform. We already know it will contain a suite of modular applications, a common interface across web, mobile and desktop devices, creative tools for editing and mixing and a robust data tracking system.

Is Avid Everywhere the future for the music industry?

Other companies seem to be agreeing with Avid that there must be an easy way to collaborate and share the working process. The recent launch of Bitwig Studio revealed that there would soon be a Network Sync function and an online collaboration feature, allowing users to compose on the same project from different locations.

To keep up to date with the latest developments on this story, follow Gear4music on Facebook and Twitter.

By Alice Thomson

Posted on 7 May 2014 08:45 to category : Instruments News

Related Music News

thumbnail

The follow-on from the hugely popular Reason 9.5 Software, Propellerhead's Reason 10 contains a number of exciting new additions

22 Sep 2017 10:36
thumbnail

Ever wanted to experience the full glory of your tube amp a low, house-friendly volume? Now you can with the revolutionary Two Notes Torpedo Captor unit.

19 Sep 2017 11:14
thumbnail

A new take on a modern-day classic, the Pioneer DJ DJM-900NXS2-W Controller presents all of your favourite functionality in a striking, bold new finish.

19 Sep 2017 11:09
thumbnail

Available for a strictly limited time only, the Pioneer DJ CDJ-2000NXS2 Controller comes available in a striking white finish and unique custom plaque

19 Sep 2017 10:01
thumbnail

After an image of Yamaha's Genos Workstation made its way on to the web, the new workstation has set the internet alight with speculation as to its final form.

15 Sep 2017 12:29
thumbnail

The Fender '64 Custom Deluxe Reverb Amp takes all of the vintage tonality of 1960's Fender amps and reiterates them into a completely new modern format.

15 Sep 2017 11:53

Recent Music News

thumbnail

The Roland SPD: ONE ELECTRO Trigger Pad is a next level sound solution developed to enhance and diversify your performances, giving your playing extra depth.

21 Sep 2017 11:12
thumbnail

The Roland SPD: ONE Percussion Trigger Pad offers percussion players a versatile and eclectic tonal palette for all of their percussion based needs.

21 Sep 2017 10:46
thumbnail

The Roland SPD: ONE KICK Trigger Pad gives the solo musician a convenient means to spice up their live performances and introduce a new percussive dynamic.

21 Sep 2017 10:15
thumbnail

Ideal for those looking to spice up their live performances, Roland's SPD:: ONE WAV Trigger Pad can take samples extending up to the length of an entire song.

21 Sep 2017 09:45
thumbnail

Ideal for fitting in places which other mics can't, the Hummingbird Small Diaphragm Mic is part of a two for one offer that runs until 30th of November.

20 Sep 2017 10:04
thumbnail

The TC Electronic Unitune Tuner is the latest tuning accessory developed by the Denmark based innovators. Modern, and wildly practical, the Unitune has it all.

20 Sep 2017 08:32