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Fender boss: Guitars become part of musicians

A Fender executive has explained why electric guitar players become so attached to their instruments.
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Fender's director of electric guitar marketing Justin Norvell has explained the connection that forms between a musician and the instrument when it is played.

He stated that the electric guitar is a more personal instrument than the drum kit or the piano because of the way it is played.

"It's tactile, it's portable, it fits with your body, it moves both with and against you in symbiosis or struggle," he stated in comments reported by the Fender Front Row blog.

"The guitar becomes like an extension of the player."

Mr Norvell added that many electric guitar players feel the same way – treasuring their instrument to the extent that they are able to tell a story about the appearance of each scratch and dent that appears on it.

Earlier this month, Jeff Beck revealed that he came to close to naming his new album The Voice in honour of his Fender Stratocaster's musical abilities.

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Posted on 5 Mar 2010 14:20 to category : Instruments News

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