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Fender guitar factory opens to public

After being closed to the public for 65 years, the Fender factory is open for tours.
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The Fender guitar factory based in Corona California has opened its doors to the public, exciting fans of the cult music instrument all over the world.

Larry Thomas, chief executive officer of Fender, wants to "amplify the emotional connection between music fans and iconic instruments created at the Fender guitar factory", reported the Los Angeles Times.

"I'm a musician and a guitar player so I can relate from the heart and the gut level what Fender is all about," he said.

Along with popping into the new visitor centre, fans of the instrument and company will be able to go on tours to see how Fender produces its range of guitars.

It is hoped that the factory becomes a major tourist destination.

Mr Thomas told the news provider: "As a brand, [Fender] is a part of all of us who are musician.

"It's a household brand, and there's not any guitar player — whether they play Fender or another brand — who doesn't have something special in their heart for Fender."

Fender is one of the world's leading manufacturers of guitars. Its guitars have been played by musical luminaries such as Sting and Eric Clapton.

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 ADNFCR-2133-ID-800743254-ADNFCR Posted on 29 Sep 2011 14:09 to category : Instruments News

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