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Fender launches 'Girl Rock Nation'

Fender has launched a new scheme encouraging girls to pick up a musical instrument.
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Electric guitar manufacturer Fender has launched a campaign designed to empower more women to pick up musical instruments.

Its Girl Rock Nation scheme aims to spread the message that women can be the best at whatever they choose to do – whether it is writing a song, playing a guitar or just being themselves.

Richard McDonald, vice president of global marketing for Fender, said: "This initiative is about creating a place that gives girls a resource and a place to learn how to rock, not only in the musical sense but also as a person."

He went on to add that the scheme intends to create a "revolution" in the way women see themselves.

One famous female user of Fender instruments is Chrissie Hynde, who plays a Telecaster.

Last month, she told the company's website the musical instrument does the job perfectly when she is on stage in front of her fans.

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Posted on 22 Sep 2010 18:36 to category : Music News

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