Music Gear News
Gibson looks beyond the world of guitars
Henry Juszkiewicz, chief executive officer of the company, said the purchase of Stanton Group would broaden the reach of Gibson beyond music instruments.
"Right now we have an extremely powerful brand that people recognise, but the musical instrument category is inherently limited because people who purchase instruments also need to know how to play them,” Mr Juszkiewicz.
"The new audio division expands our reach to fellow music lovers and allows us to access 20 in 20 consumers instead of the one in 20 we currently hit."
He added that he was excited about working with Stanton, describing them as producing some of the best pro audio equipment in the world.
"This partnership will allow our brands and core management team to continue our growth and momentum in the marketplace within our shared channel while the association with the iconic Gibson brand gives us the opportunity to quickly expand our customer base," stated Timothy Dorwart, chief executive officer of the Stanton Group.
Posted by AW
Posted on 6 Dec 2011 12:55 to category : Instruments News
Related Music News
Alesis' II Mesh Electronic Drum Kit is a kit geared specifically towards advanced drummers looking to explore a variety of different timbres and sounds.
Use it in your bedroom or take it to the stage, Pioneer's DJM-750 MK2 DJ Mixer is equipped to handle the most demanding requirements of the modern day DJ.
Using DSP technology and a selection of integrated profiles, SubZero's new range of digital speakers are able to adapt to a variety of different applications.
Making a much-anticipated return, Yamaha's illustrious Tour Custom kits are penned to cater to the working drummer in need of a sturdy and reliable workhorse.
The latest entry into the acclaimed microphone brands line-up, the sE8 Small Condenser Microphone packs a big punch despite its diminutive and compact frame.
A familiar face in an all new format, the Waza Amplifier Head lets you experience the full power of an established classic in the comfort of your own bedroom.
Recent Music News
Celebrating 50 years since his iconic performance at Monterey pop festival, Fender's Jimi Hendrix Monterey Stratocaster recreates the sound of a cultural icon.
Building upon the already established fan favourite DJ-808 DJ Controller, Roland have now announced the launch of the portable and compact DJ-202 DJ Controller.
Coinciding with the launch of its brand new DJ-202 counterpart, the Roland DJ-505 DJ Controller breathes a breath of new life into Roland's renowned DJ range.
New to Roland's illustrious boutique range, the SH-01A builds upon the foundations of the revered SH-1A, granting the player a whole range of vintage voices.
Based on the legendary TR-808m the TR-08 Rhythm Composer brings all of the legendary capabilities of its forefather into a more modern and streamlined format.
Designed to complement the TR-08 Rhythm Composer, the Roland SP-404A Linear Wave Sampler offers a plethora of exciting new sampling methods for live performances.