Music Gear News

At Gear4music.com we update our news channel daily to ensure you always get the latest and most important music news.

Universal Music signs Tommy Hilfiger

Universal Music has signed the up the fashion designer to produce
Great deals on musical instruments

Universal Music has signed up Tommy Hilfiger to produce "rock n roll inspired" clothes for high-end boutiques and department stores.

Bosses at the record label have recruited the celebrated fashion designer in their latest attempts at finding new revenue streams in an industry where the product – music – no longer brings in enough money, reported the Los Angeles Times.

Hilfiger will be drawing on the skills of musicians at the label to engineer clothes and merchandise with a musical edge.

There won't be fashion faux-pas like piano ties or shirts that have sensors that reproduce the sounds of music instruments.

Instead it will be a legitimate and serious effort to tackle the financial problems of an industry that is suffering from the ever-decreasing sales of music.

With musicians at the label including the likes of Lady Gaga, Kanye West and the Black Eyed Peas, all of whom have an active interest in fashion, the partnership is seen as a possibly lucrative venture.

The newspaper reported that this isn't Universal's first foray into the fashion industry. The music company already owns Atmosphere Apparel, a British-based company that develops merchandise for some of its stars, and another UK merchandise company called Bravado.

So far in 2001, that company has seen a "28 per cent uptick" in sales, and expects to log $400 million (£243 million) in sales by the end of the year.

Universal Music is one of the record labels close to securing a deal with Apple to allow the technology giant access to its music for online streaming.

Save Money Now And Buy Online Today

 ADNFCR-2133-ID-800560423-ADNFCR

Posted on 28 May 2011 16:32 to category : Music News

Related Music News

thumbnail

Featuring a whole host of professional grade components, Antelope Audio's Zen Studio is available now at an incredibly discounted price.

17 Nov 2016 09:53
thumbnail

Chief executive of UK Music expects difficulties in the near future for UK artists wishing to work in the USA

16 Nov 2016 13:09
thumbnail

Ticket touters have been routinely slammed by artists and promoters for quite some time. Now, the government are to host an evidence session in which ticket touters and secondary tickets websites will be investigated.

14 Nov 2016 10:46
thumbnail

Shure announce their 'Call for Legends- Live Contest' in which the company search high and low for the next living music legends.

7 Nov 2016 12:12
thumbnail

In August controversy was in the air as the Dirty Dancing stage show fired its live musicians in favour of a backing track. Now the Musicians' Union urge its members to join in the protest.

26 Oct 2016 15:38
thumbnail

In recent times, the theft of musical instruments and gear seems to be more prevalent than ever. With this GPS guitar pedal, users can track their stolen equipment simply by logging in online on their phone or tablet.

24 Oct 2016 17:11

Recent Music News

thumbnail

Straight from the 90's, the legendary synth has been given a modern makeover to make it more versatile than ever

1 Dec 2016 12:48
thumbnail

Those who purchase a Zen Tour, Zen Studio, Orion Studio, Orion 32, Orion 32 or Goliath interface will be eligible to receive a free copy of PreSonus' Studio One

30 Nov 2016 10:42
thumbnail

With thousands of new presets and a vast array of functions, the Predator 2 brings next level sound quality and user defined audio manipulation to the players immediate disposal

29 Nov 2016 15:53
thumbnail

With a new arpeggiator and synthesizer at the users disposal, several user requested updates provide the player with more versatility than ever before

29 Nov 2016 14:51
thumbnail

A limited time edition of the Akai MPK Mini MK 2, the white equivalent operates as an eye catching alternative that looks as good as it sounds.

28 Nov 2016 15:37
thumbnail

Bursting with a number of great features, the Celviano Grand Hybrid offers the player unparalleled performance and unprecedented tone

28 Nov 2016 15:06