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Yamaha targets youngsters at Lims

Yamaha has revealed that targeting young musicians is going to be high up on its agenda when it makes an appearance at this year's London International Music Show (Lims).

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br /> Ricci Hodgson, director of sales and marketing at the instrument manufacturer's professional music division, was quoted by Mi Pro as saying the firm is planning to run a number of initiatives designed to encourage youngsters to attend the event

"We are particularly interested in attracting more young musicians to the show and are therefore developing some exciting new 'hands on' and 'recording' experiences that will be running on our stand," he remarked.

In addition to this, a number of key Yamaha musicians will make an appearance and the company will launch several brand new products.

Yamaha is one of many major companies set to appear at Lims at the Excel Arena in London between June 11th and June 13th, joining Boss, Roland UK and Peavey Electronics, among others.

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Posted on 23 Mar 2009 11:31 to category : Music News

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