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What is Roland AIRA? Full Details on the Four New Instruments

Roland have released a short showcase video featuring Roland engineers discussing the TR-808 and how it evolved from a rhythm machine for backing tracks to an important lead instrument of the '80s.
Keep updated at the AIRA website
What indeed! There was a promise of 'something' new, and the tag line 'now the evolution begins again'. Today, everything about Roland AIRA has been revealed, and we have the full specs and images from Roland.

14th February 2014

Roland AIRA arrives! After a long wait filled with speculation and guesswork based on some tantalising leaks, Roland have revealed full details about the AIRA Series. So what do we know?

There are four products. The TR-8 Rhythm Performer, TB-3 Touch Bassline, VT-3 Voice Transformer and SYSTEM-1 PLUG-OUT Synthesizer, which will all seamlessy integrate with each other.

The Roland AIRA Series emulates some of Roland's most-loved instruments, the TB-303, TR-808, 909 and the SYSTEM synthesizers.

Analog Circuit Behaviour technology features in all four new AIRA products. ACB means the original sounds can be fully recreated. This means the TR-8 will recreate the boom and snap of the 808, the thud of the 909 and the robotic click of an 808 rim shot or a classic 909 snare roll. You can switch between these sounds on the fly.

The TB-3, based on the legendary Roland TB-303 has evolved to include new features such as a pressure-sensitive touch-pad, dedicated tempo control and fully loaded with 134 sounds, sought after and new.

Not just for those robotic voice effects (although it does do them well!) is the VT-3 Vocal Transformer. With smooth and immediate controls and functions, you can turn your voice into synths, synth basses, hard-tuned and lo-fi vocals and more, with no popping, clicking or latency issues.

The SYSTEM-1 is a plug-out synthesizer, allowing you to host software recreations of classic Roland synths, on the system itself, with no computer required. Access a huge palette of sounds with that unmistakable Roland character, on an intuitive and fully automatic control interface.

Take a look at the product listing pages for further information, and let us know what you think over on our Facebook and Twitter pages.


7th February 2014

Roland have released two new videos and two product images in the lead up to the release of the elusive AIRA launch in just 7 days time.

Check out the two new official Roland AIRA images below.

The first video explains ACB technology, how Analog Circuit Behaviour captures the sound and feel of their classics. Roland technicians say, "With this project we really focused on analog instruments. However, this does not mean we simply wanted to reproduce the analogue gear, rather that we wanted to create new technology to produce new electronic instruments, which meet the needs of today's music scene."

The second video lets us see and hear the AIRA series in action, the longest glimpse of the AIRA gear we've had so far.

Keep an eye on this page for updates as they happen, or head over to our Facebook and Twitter for all the latest news.


28th Jan 2014

Roland have released a new AIRA video, celebrating the 808 with interviews from the likes of Arthur Baker, Netsky, Boys Noize and more.

Yesterday, there was a video released showing close-ups of the new gear. We can now reveal that we've been privileged enough to see it in real life, and although we can't tell you any details just yet, it is genuinely amazing.

Keep checking back for more updates as they happen.


27th Jan 2014

Roland reveal more of the new AIRA releases.

A new video has been uploaded to the AIRA site. It features one, possibly two new products, due to be revealed on February 14th.

Roland have described the new AIRA product as bringing a "genre-defining sound and modern performances features to a new generation".

Watch the video below.

You could win an all-expenses paid trip to Dance Fair, visit the AIRA site for more details.


15th Jan 2014

Roland went live with some new products this morning, and released a teaser video for... something. There isn't much to go on at the moment, but there's a promise of 'something' new, and the tag line 'now the evolution begins again'.

Roland have released a short showcase video featuring Roland engineers discussing the TR-808 and how it evolved from a rhythm machine for backing tracks to an important lead instrument of the '80s.

Roland have also mentioned that they will soon be launching some new products. Keep an eye on the Roland Aira website and the Gear4music news channel for more information soon!

UPDATE: This image has just been leaked, very interesting!


Stay up to date with all the latest launches by following Gear4music on Facebook and Twitter.

By Alice Thomson

Posted on 14 Feb 2014 08:00 to category : Instruments News

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