About Premier

Premier is a British drum brand with a long-standing place in percussion history, dating back to 1922. Founded in London, it began as a small workshop building and repairing drums before quickly developing its own instruments. Over the decades, Premier has grown into a recognised name worldwide, known for drum kits, snare drums, and percussion designed with practical performance in mind.

What sets Premier apart is its balance of tradition and innovation. Early developments in hardware, shell construction, and finishes helped shape modern drum design, while later ranges introduced features focused on tuning stability, projection, and durability. From classic birch and maple shells to more specialised designs, Premier drums are built to deliver clear tone and reliable performance across different playing styles.

The range covers a wide spectrum of players. Entry-level kits provide an accessible starting point with complete setups, while intermediate and professional lines offer upgraded materials, refined hardware, and more detailed finishes. There are also standout snare drums that focus on sensitivity and response, giving drummers more control over their sound.

Premier’s legacy is closely tied to music culture, with well-known artists across rock, jazz, and pop choosing its drums over the years. And with its recent relaunch under Gear4music, the brand continues to evolve while staying true to its roots. If you’re looking for dependable drums with a strong heritage and thoughtful design, Premier remains a solid choice.

Premier FAQs

Where are Premier's products made?

Premier partners with a network of dedicated, specialist manufacturing facilities around the world. The Revolution and Artist ranges are produced in China, while Genista and Premier marching products are made in Taiwan. All NXT GEN branded products are sourced in China, and all timpani are manufactured in the Netherlands.

Every Premier product is designed in the UK by a team of dedicated specialists, working in close collaboration with drummers, percussionists, educators and engineers. Rigorous quality control standards are applied at every stage to ensure the highest level of performance and reliability.

Where can I buy Premier products?

Premier and NXT GEN products are available via Gear4music.com, with shipping to over 190 countries worldwide. In addition, a network of authorised international distributors is listed on Premier’s website.

Who owns Premier?

The Premier brand was acquired by Gear4music in 2021 and continues to focus on developing products that embody its long-standing values of tradition and innovation. Since the acquisition, the portfolio has expanded to include Premier NXT GEN - an accessible and affordable range of percussion instruments.